When Pentalog launched its free chat room in September, nobody among our colleagues believed that this means of communication could bring new customers.
They were wrong! After two months only and despite some difficulties at the beginning, Penta-Chat! brought two new contracts with new customers, who had chosen the chat room to contact us.

What does that mean?

Was it only chance, for these customers would have contacted use anyway or does the chat room really bring new business opportunities ?
After some discussions with the visitors, it appeared that Penta-Chat! aroused their curiosity and that they had been immediately enthusiastic about the advantages offered by online anonymity (no phone number or email address required). Then it is Pentalog’s chatmen who managed to seduce them! (well done Eric and Aymeric).

One of the these two new customers joined the chat room at 11 p.m., a time when you cannot reach anybody by phone in a company. A busy and lucky employee of Pentalog’s was still at his workstation and had a chat with him... bingo !

In terms of figures, those two contracts account for 80 000 €, a pretty sum of money for a tool that took less that 5 000 € to be developed. This shows again the excellence of the Cluetrain Manifesto’s lessons and confirms that the "business as usual" era will soon come to an end.

Pentalog High Tech will go on with this experience and is already working on improvements for this new means of communication.

Try Penta-Chat! during office hours!